{"id":647,"date":"2019-05-31T10:39:15","date_gmt":"2019-05-31T10:39:15","guid":{"rendered":"http:\/\/facebook.muathemewordpress.net\/?p=647"},"modified":"2019-05-31T11:36:02","modified_gmt":"2019-05-31T11:36:02","slug":"marketing-automation-la-gi-ung-dung-toi-uu-doanh-thu-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/facebook.samba.vn\/marketing-automation-la-gi-ung-dung-toi-uu-doanh-thu-nhu-the-nao\/","title":{"rendered":"Marketing automation l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng t\u1ed1i \u01b0u doanh thu nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"\n

Marketing automation<\/strong> (hay c\u00f2n g\u1ecdi l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong marketing) l\u00e0 m\u1ed9t quy tr\u00ecnh gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a h\u1ecd<\/strong>. <\/em>H\u00e3y c\u00f9ng MarketingAI t\u00ecm hi\u1ec3u r\u00f5 xem marketing automation l\u00e0 g\u00ec<\/strong>, c\u0169ng nh\u01b0 nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c marketing n\u00e0y trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng qua b\u00e0i vi\u1ebft sau.<\/em><\/p>\n\n\n\n

Marketing automation l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Marketing automation<\/strong> s\u1ebd k\u1ebft h\u1ee3p m\u1ed9t s\u1ed1 c\u00e1c c\u00f4ng c\u1ee5 ri\u00eang bi\u1ec7t v\u1edbi nhau. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y bao g\u1ed3m x\u00e2y d\u1ef1ng trang web, email marketing v\u00e0 CRM. N\u00f3 lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c g\u1eafn m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m ph\u1ee9c t\u1ea1p \u0111\u1ec3 ph\u00e2n t\u00edch, g\u1eafn th\u1ebb, nh\u00f3m, v\u00e0 c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea \u0111\u1eb1ng sau.<\/p>\n\n\n\n

Ph\u01b0\u01a1ng th\u1ee9c Marketing automation d\u00f9ng software \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh ti\u1ebfp th\u1ecb nh\u01b0: ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch. Vi\u1ec7c \u1ee9ng d\u1ee5ng marketing t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u00e0m cho c\u00e1c qu\u00e1 tr\u00ecnh v\u1ed1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng tay tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ebft h\u1ee3p \u0103n \u00fd v\u1edbi nhau h\u01a1n.<\/p>\n\n\n\n

T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng marketing automation?<\/strong><\/h2>\n\n\n\n

Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng, marketing automation th\u1ef1c s\u1ef1 l\u00e0m thay \u0111\u1ed5i c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn trong th\u1eddi bu\u1ed5i c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n

Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng<\/strong><\/p>\n\n\n\n

Cho d\u00f9 l\u00e0 startup, doanh nghi\u1ec7p nh\u1ecf, hay  t\u1eadp \u0111o\u00e0n l\u1edbn, B\u1ea1n lu\u00f4n mong mu\u1ed1n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng marketing automation \u0111\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u data kh\u00e1ch h\u00e0ng h\u01a1n, t\u0103ng truy\u1ec1n th\u00f4ng cho ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i cu\u1ed1i n\u0103m, hay t\u1ed1i \u01b0u quy tr\u00ecnh marketing-b\u00e1n h\u00e0ng.<\/p>\n\n\n\n

B\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3<\/strong><\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 gi\u00fap m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i ki\u1ebfm th\u00eam doanh thu, marketing automation c\u00f2n l\u00e0 c\u00e1nh tay ph\u1ea3i h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 th\u1ef1c thi marketing. Qua c\u00e1c c\u00f4ng c\u1ee5 automation marketing<\/a>, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng quan s\u00e1t b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 t\u00f9y ch\u1ec9nh theo ng\u00e0y, tu\u1ea7n, th\u00e1ng, theo chi\u1ebfn d\u1ecbch, hay theo t\u1eebng k\u00eanh,\u2026 T\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng d\u1ef1 \u0111o\u00e1n, quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 marketing cho h\u1ee3p l\u00fd.<\/p>\n\n\n\n

C\u1ed9ng t\u00e1c \u0103n \u00fd v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng<\/strong><\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p c\u1ee7a b\u1ed9 ph\u1eadn marketing \u0111\u00f3 l\u00e0 kh\u00f3 c\u00f3 th\u1ec3 c\u1ed9ng t\u00e1c \u0103n kh\u1edbp v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng. V\u1edbi c\u00f4ng c\u1ee5 marketing automation, gi\u1edd \u0111\u00e2y c\u1ea3 \u0111\u1ed9i marketing v\u00e0 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng chung \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1eeb kh\u00e2u marketing, cho \u0111\u1ebfn b\u01b0\u1edbc cu\u1ed1i trong chu tr\u00ecnh b\u00e1n h\u00e0ng. Ch\u1eb3ng h\u1ea1n, nh\u00e2n vi\u00ean sales c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 l\u1ecdc kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean s\u1ed1 \u0111i\u1ec3m c\u01a1 h\u1ed9i, t\u1eeb \u0111\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c danh s\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ed9 ph\u1eadn marketing \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng-qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

C\u00e1 nh\u00e2n h\u00f3a<\/strong><\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 gi\u00fap marketer v\u1eadn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3, marketing automation<\/strong> c\u00f2n gi\u00fap ph\u00e2n chia v\u00e0 nh\u1eafm t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau chu\u1ea9n x\u00e1c, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

C\u00e1c marketer B2C s\u1eed d\u1ee5ng marketing autmation trong k\u00eanh email marketing c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch l\u00ean t\u1edbi 50%. \u0110\u00e2y l\u00e0 <\/strong>minh<\/strong> ch\u1ee9ng r\u00f5 n\u00e9t cho vi\u1ec7c truy\u1ec1n t\u1ea3i \u0111\u00fang n\u1ed9i dung t\u1edbi \u0111\u00fang ng\u01b0\u1eddi, t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m s\u1ebd hi\u1ec7u qu\u1ea3 <\/strong><\/em><\/p>

\u2013 Theo eMarketer<\/em><\/p><\/blockquote>\n\n\n\n

Ai l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng automation trong marketing?<\/strong><\/h2>\n\n\n\n

Nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng trong c\u00e1c ng\u00e0nh B2B-B2B nh\u01b0 c\u00f4ng ngh\u1ec7 cao \u2013 ph\u1ea7n m\u1ec1m, s\u1ea3n xu\u1ea5t v\u00e0 d\u1ecbch v\u1ee5 kinh doanh. Cho \u0111\u1ebfn hi\u1ec7n nay, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty thu\u1ed9c m\u1ecdi l\u0129nh v\u1ef1c \u2013 bao g\u1ed3m c\u00e1c ng\u00e0nh B2C nh\u01b0 ch\u0103m s\u00f3c s\u1ee9c kho\u1ebb, d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, truy\u1ec1n th\u00f4ng \u2013 gi\u1ea3i tr\u00ed, v\u00e0 b\u00e1n l\u1ebb \u0111ang \u00e1p d\u1ee5ng ph\u1ea7n m\u1ec1m marketing automation theo c\u00e1ch ti\u1ebfp c\u1eadn theo th\u1eddi gian th\u1ef1c, t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p l\u1edbn m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba t\u1ea1o th\u00e0nh ph\u00e2n kh\u00fac ph\u00e1t tri\u1ec3n Marketing automation nhanh nh\u1ea5t hi\u1ec7n nay. V\u00e0 th\u1eadm ch\u00ed h\u00e0ng ng\u00e0n c\u00f4ng ty nh\u1ecf h\u01a1n c\u0169ng \u0111ang s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n\n\n\n

Marketing automation trong B2B v\u00e0 B2C kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/h2>\n\n\n\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1eafc m\u1eafc v\u1eady B2B v\u00e0 B2C th\u00ec c\u00f3 \u0111\u1eb7c th\u00f9 g\u00ec v\u1ec1 automation hay kh\u00f4ng? B\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c nhau trong vi\u1ec7c l\u00e0m marketing automation trong B2B v\u00e0 B2C.<\/p>\n\n\n\n
Ch\u1ec9 m\u1ee5c \/ \u0111\u1ed1i t\u01b0\u1ee3ng<\/td>B2C<\/strong><\/td>B2B<\/strong><\/td><\/tr>
M\u1ee5c ti\u00eau<\/td>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/td>Thu th\u1eadp data kh\u00e1ch h\u00e0ngDuy tr\u00ec t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr>
Chi\u1ebfn l\u01b0\u1ee3c<\/td>X\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ngH\u1ec7 th\u1ed1ng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u<\/td>Content marketingDuy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/td><\/tr>
K\u1ebft qu\u1ea3<\/td>L\u1ee3i nhu\u1eadn<\/td>L\u1ee3i nhu\u1eadn<\/td><\/tr><\/tbody><\/table>\n\n\n\n

L\u1ee3i nhu\u1eadn thu v\u1ec1 t\u1eeb marketing automation<\/strong><\/h2>\n\n\n\n

Tr\u00ean th\u1ef1c t\u1ebf, 84% c\u00e1c c\u00f4ng ty \u0111ang s\u1eed d\u1ee5ng marketing automation<\/strong> ho\u1eb7c l\u00ean k\u1ebf ho\u1ea1ch \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y trong t\u01b0\u01a1ng lai g\u1ea7n. V\u00ec v\u1eady, nhu c\u1ea7u \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn thu v\u1ec1 qua marketing automation l\u00e0 r\u1ea5t l\u1edbn. Tuy nhi\u00ean, khi c\u00f3 qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, b\u1ea1n s\u1ebd kh\u00f4ng kh\u1ecfi ph\u00e2n v\u00e2n, lo l\u1eafng, v\u00e0 mong mu\u1ed1n t\u00ecm m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 chi ph\u00ed kh\u00f4ng qu\u00e1 cao.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/h3>\n\n\n\n

Cu\u1ed1i c\u00f9ng, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. V\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ph\u00e2n t\u00edch c\u00e1c s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u, Marketing automation \u0111\u00e3 gi\u00fap c\u00e1c c\u00f4ng ty t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd l\u00ean 53% so v\u1edbi m\u1ee9c t\u0103ng 9,3% \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u00f4ng s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/strong><\/h3>\n\n\n\n

Trong c\u00e1c ph\u1ea7n tr\u00ean, ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 vai tr\u00f2 c\u1ee7a vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong Ti\u1ebfp th\u1ecb T\u1ef1 \u0111\u1ed9ng h\u00f3a. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh, b\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o ra t\u0103ng 50% doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng 20% \u200b\u200bc\u01a1 h\u1ed9i b\u00e1n h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n 33%. V\u00ec l\u1ebd \u0111\u00f3, nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111o l\u01b0\u1eddng ROI Marketing Automation d\u1ef1a tr\u00ean vi\u1ec7c t\u00ednh \u0111i\u1ec3m Lead.<\/p>\n\n\n\n

Kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ednh l\u1ee3i nhu\u1eadn thu v\u1ec1 t\u1eeb marketing automation<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi \u1ee9ng d\u1ee5ng automation<\/em> trong marketing<\/em>, ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n \u0111\u00e3 chia th\u00e0nh nhi\u1ec1u k\u00eanh kh\u00e1c nhau (ch\u1eb3ng h\u1ea1n: m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed,\u2026). M\u1eb7c d\u00f9 nh\u1eefng k\u00eanh n\u00e0y v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a digital marketing, tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang t\u00e1ch bi\u1ec7t v\u1edbi nhau v\u00e0 \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch ri\u00eang. Tuy nhi\u00ean, nh\u1edd c\u00f3 marketing automation, c\u00e1c k\u00eanh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch marketing t\u1ed5ng th\u1ec3, li\u1ec1n m\u1ea1ch.<\/p>\n\n\n\n

V\u00ec l\u00fd do n\u00e0y, chuy\u1ec7n t\u00ednh l\u1ee3i nhu\u1eadn thu v\u1ec1 t\u1eeb\u00a0marketing automation<\/strong><\/em>\u00a0r\u1ea5t ph\u1ee9c t\u1ea1p v\u00ec c\u00f3 kh\u00e1 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau. Do \u0111\u00f3, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn thu v\u1ec1, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 n\u00e0o quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 hi\u1ec7u qu\u1ea3 marketing autmation.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n

Marketing automation gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p nh\u1ecf. Nh\u1eefng m\u00f4 h\u00ecnh Marketing truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng ti\u1ebfp th\u1ecb tinh vi. V\u1eady n\u00ean c\u00e1c doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u00e0 nhu c\u1ea7u marketing c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing automation (hay c\u00f2n g\u1ecdi l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a trong marketing) l\u00e0 m\u1ed9t quy tr\u00ecnh gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a h\u1ecd. H\u00e3y c\u00f9ng MarketingAI t\u00ecm hi\u1ec3u r\u00f5 xem marketing automation l\u00e0 g\u00ec, c\u0169ng nh\u01b0 nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c marketing n\u00e0y trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 b\u00e1n h\u00e0ng qua b\u00e0i vi\u1ebft sau….<\/p>\n","protected":false},"author":2,"featured_media":671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,1],"tags":[],"_links":{"self":[{"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/posts\/647"}],"collection":[{"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/comments?post=647"}],"version-history":[{"count":0,"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/posts\/647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/media\/671"}],"wp:attachment":[{"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/media?parent=647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/categories?post=647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/facebook.samba.vn\/wp-json\/wp\/v2\/tags?post=647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}